Best SEO Practices for Your Loan Signing Service
What Is SEO?
SEO stands for search engine optimization, and it includes practices that help you rank on the first page of Google. Google and other search engines have complex algorithms that scan web pages and assess many factors to estimate whether a specific page is relevant and valuable.
Every time a customer types in a search term relevant to your business, you want to be among the first results that pop up. A good SEO strategy helps you do that.
How to Make a Good SEO Strategy?
The first thing you need to do is build a well-designed website for your loan signing agency and create profiles on social media platforms like Facebook, LinkedIn, Twitter, and Instagram. Your prospects are using these platforms every day, and if you can get your content in front of them, there is a good chance they can become your clients.
Create Evergreen Content
For creating quality content, you need to find keywords your prospects are searching for. For loan signing service, you can include “notary public,” “signing service agency,” “loan signing agent,” and other relevant terms.
Once you identify appropriate keywords, you should create content around them. That means using your keyword in the title, subtitles, and a few times in the body of your text.
You should post at least once per week, as frequency is important in the SEO game.
Utilize Social Media
Once your content is ready, you should promote it on social media. However, don’t try to sell hard as it can be counterproductive. Instead, try to educate your prospects about your services and how they can benefit from using them.
It’s all about the engagement and getting your name out there. So, you need to find things that entertain your clients. For instance, sharing industry-relevant articles could be a good discussion starter.
Acquire Relevant Backlinks
Quality backlinks improve your website ranking, and they are also a good source of traffic. However, they have to be relevant. So, try getting a backlink from the businesses you’ve worked with, as they would probably want to feature you on their website.
Some links carry more value, and getting a backlink from .edu or .gov websites are gold mines when it comes to proving to Google that your notary business is reputable.
Keep in mind that acquiring backlinks is a difficult task and that you need to get creative to do it successfully.
The Conclusion
Good SEO is essential for any loan signing service provider. Whether you are a solo agent or run an agency, there are several things you can do. Building a website, creating quality content regularly, sharing it on social media to get people interested are some of the things that can help your business grow. Try them today and see how they impact your loan signing service.